Sade Oyinade is an award-winning director, writer, producer and photographer. She is a first-generation Nigerian-American who uses her background to craft stories that explore different aspects of the American experience. Sade wrote and directed the short film Yemi's Dilemma which won Best Narrative Film at Black Cinema International Berlin. She also directed the AIDS short Who Do You Know? which sought to create a dialogue about rising cases of HIV in the Black teen community. Sade then brought her talents to the con-artist series CON$equences where she directed episodes on both seasons including the season two finale.
Sade is most known for her work on the award-winning TV One hit series Unsung where for she wrote and produced one-hour shows profiling prominent musicians leading to six NAACP Image Awards. Her other producing work includes the film Black Girl Erupted, which raised awareness about mental health in the black community, and the popular ALLBLK comedy series For the Love of Jason where she served as Co-Showrunner and writer. Sade was also a Showrunner on the BET+ true crime series, American Gangster: Trap Queens. In 2019, she co-wrote and produced the provocative film on gun violence, First Day Back, starring Loretta Devine and Aisha Hinds with producing and writing partner Deshawn Plair. The acclaimed short won Best Narrative Short at the International Black Film Festival.
Sade's unique point of view and love for the visual image grew into a desire to explore photography. Her passion for the medium began in childhood but for many years it took a backseat to her other work. She began taking photos on set and rediscovered her love for photography, also realizing how her use of light and different lenses in turn influenced her as a director. Sade enjoys lifestyle and street photography most and has a strong love for black and white images. Sade's first-generation background and foundation in documentary greatly inform her point of view.